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William A. Burton

Posted in geek4sale by Hire Me on the September 25th, 2006

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In all my years of working, I am proudest of one thing: the success of an honest comparison-test policy at Car Audio And Electronics. It would not have succeeded without the excellent support of product testers such as Joel Cohen, the late Peter W. Mitchell, David L. Clark, and others….. and it would have failed if I had not had the support of Bill Curtis (then president of CurtCo) and Roman Beyer (then publisher). Honesty was the best policy. The readers loved it. Even advertisers came to respect it. More readers = lower cost per thousand = more advertising. We told the truth….. and even though the magazine was not free….. honesty worked better than pussyfooting. I am proud of that. Geeks can be honest, and honesty can be powerful and profitable.

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